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Supported by an advertising campaign, digital TV station Community Channel and Volunteer Centre Camden are hosting an open day to promote volunteering to people in the Camden area on Thursday, 7th December at the Surma Centre in London, NW1.
Called Camden Volunteer Day, this free event encourages local people from all backgrounds, qualifications and physical abilities to volunteer. It runs from 1pm to 4pm at the centre in Robert Street.
The day is backed by extensive distribution of thousands of leaflets to community centres and GP surgeries in the Camden area and advertising on over 300 London buses. The clean and simple creative consists of images of raised hands alongside the strap line: “Volunteering. Anyone can lend a hand”, was donated pro-bono from ad agencies Rainey Kelly Campbell Roalfe (RKCR) and Y&R.
Organisations that will be at this volunteering ‘taster’ day include Scope, Mencap, Volunteer Reading Help, Timebank, Time Banks UK and the Volunteer Centre Camden.
Leading up to the day, Community Channel also sponsored the Exceptional Contribution to the Arts and Culture Award at the EPICs (Exceptional People in Camden) ceremony on Wednesday 29th November. TV presenter and ex paralympian Ade Adepitan MBE presented the award on behalf of Community Channel. The sponsorship was used to encourage people down to the event at the Surma Centre.
Hayley Watts, Director of Volunteer Centre Camden, said: “We’re delighted to be running this campaign in conjunction with Community Channel. We hope the advertising campaign will entice people down to the open day and inspire people to volunteer and get involved in their local community.”
Community Channel is also running a week’s worth of volunteering programming to celebrate International Volunteering Day on Tuesday 5th December. Every night - Monday 4th to Sunday 10th December from 7.30pm - the channel will be showing a range of programming from The Jon Snow Interviews to V for Volunteer.
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For further information:
James Matheson 020 7874 7651 / 07891 763002 / jamesm@communitychannel.org
Keith Winestein 020 7874 7608 / 077587 47849 / keithw@mediatrust.org
Notes to editors:
Community Channel
Community Channel is TV that gives a damn. It makes you think again about the world around you, and inspires you to take action on the causes and issues that matter to you. Broadcasting original shows, the best of terrestrial TV and showcasing the work of new directors and community programme makers; Community Channel is the place for real-life stories. The channel is broadcast 24 hours a day, every day on Sky 539, ntl:Telewest 233 and from 6-9am on Freeview 87. The channel is freely available to around 45 million people in 18.2 million homes across the country and around 1.2 million people watch every month (BARB). Community Channel is a Media Trust initiative. Visit www.communitychannel.org
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