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Alex Holmes is a young man with a big idea.
From Milton Keynes to MTV and this week on Google and YouTube. You can't get more ambitious than that!
But what's special about Alex is that he's turning his experience of being bullied at school into a fully fledged campaign.
Watch - Stand Up - the Advert he's helped to make.
It marks National Anti-Bullying Week which this year runs from 19-23 November.
Background to Alex's Campaign
It started when Alex won £1,000 in Make Your Mark's Grand Idea competition with the idea of an anti-bullying ad with the help of celebrities.
 Alex with Kelly Holmes
"I want to get everyone to play a part in anti-bullying work. Everyone has a role, not just teachers. People in offices, bus drivers, students and celebrities - in fact anyone."
Anti-Bullying Work at Kingsbrook
Bullied as a child and teenager at school, Alex thought his school - Kingsbrook School in Milton Keynes -should do something about bullying to mark the UK's first anti-bullying week. That was 2004.
He and his friends - by then in the sixth form - organised drop-in sessions, got local businesses and other schools involved, drew up an anti-bullying charter, held fun days and did an anti bullying rap.
Before long, 200 people at his school had volunteered to be anti-bullying ambassadors.
The Stand Up Advert
Now, with the start of the fourth Anti-Bullying Week starting on 19 November, his ambition has grown.
Stand Up - the video - is the result! You can watch it here online, or on YouTube where you can leave comments, and go to Alex's Your Charity Space page.
For more go to the Beat Bullying website
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Last Updated ( Monday, 26 November 2007 )
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