Who we are
Our ethos is to inspire people into action - we want to turn these passions into social good.
We are the first supporter-owned national TV channel and the only channel dedicated to inspiring social change. We broadcast to 26 million TV homes across Freeview HD, Sky, Virgin Media, freesat, BT TV and TalkTalk, along with streaming apps and on-demand. Over ten million people watched the channel last year, and hundreds of our viewers have told us they learn more by watching the channel then go on to do more in their community.
We are now an independent Community Benefit Society, backed by our 200+ members, the media industry and foundation funders. We are sixteen-year-old start-up, evolving and reinventing our programming so it delivers wider audiences and bigger impact. We know what our viewers like and that motivate them to start something new. We have exciting plans and want to work with you!
Who we are talking to
Our viewers are community-minded, mainstream and engaged. This is real Britain – millions of people living in terraces, suburbs and towns. Our viewers are spread across the UK’s nations and are evenly split between men and women.
Viewers love our unique programming – the thing they like most are programmes they won’t find elsewhere. Almost all viewers learn more by watching the channel, most talk to others about what they watch, many seek more information and change their views.
What we’re looking for
We know our viewers want to be entertained and informed, to learn something new and have their opinions challenged. We try and motivate people to put a little magic in their lives. Anything is possible. Experience something new. We promote feeling good and doing good.
Our views want topics that spark their passions and provide practical things they can do. They are inspired by people like them making these changes, who are relatable and we can connect to emotionally. The ties of family and friendship that form the bedrock of our communities.
We are a real lives channel and so are primarily looking for factual and factual entertainment series with a UK focus. Dramas don’t really work for our viewers (we’re in Documentaries on Sky and Virgin) and we don’t feel that comedy, games shows and the like really fit with our mission.
We particularly interested in new takes on topics such as food, heath, homes and passions. Health could include health, wellbeing, diet and beauty, and passions could include quirky interests, unexpected hobbies, unusual lifestyles and super-fandom.
Here is the full list of topics we cover:
- Arts, Craft and Hobbies
- Food and Drink
- History and Heritage
- Health and Wellbeing
- Pets and Animals
- Relationships and Sex
- Families and Parenting
- Homes and Gardening
- Innovation and Social Enterprise
We are ideally looking for presenter-led series, bringing humour to topics and engaging an audience to make a regular date with the channel. We are also interested in more observational series that open a window into under-represented lives and cultures. In the main we want our viewers to come away with ideas how to positively and practically engage in their community.
We are inspiring, optimistic, revelatory and noisy. We are mainstream and alternative, casting a light on unseen lives and stories. We are real Britain in all its glorious diversity of peoples, places, cultures and lifestyles. We are made with love, by dedicated people who care about quality.
We are ideally looking for series or ideas that can be turned into series. Our series run from six episodes upwards but our ideal are runs of 13 to 26 episodes. Some of the series we have produced have run to 50-100 episodes.
We are only looking for programmes that fit regular half-hour and hour-long broadcast slots to ensure our schedules make sense to viewers. We are not interested in shorter films or longer documentaries. Our half-hour slots house programmes that run from 20-22 minutes and our hour-long slots run at 46-48 minutes. If you have a campaign film (rather than corporate video) running under five minutes we may be able to show it in a PSA slot between programmes.
We are a member of the Digital Production Partnership, and broadcast using a slimmed-down version of its technical specs. We try to keep things as simple as possible but you will need to deliver to broadcast standards in terms of video, audio, title-safe graphics and file codecs. We will share the tech specs with you after the film submission stage.
How we help you
Our team will find the best showcase for your film or series. We will promote the film on TV and across our online and marketing channels, including monthly press highlights and social media. Where relevant we will place it into a regular strand or wider season and promote it as part of this broader activity. If you need a letter of support to secure funding we will help you, if you need ideas about funders to approach we will help you, if you’re involving sponsors or other partners to co-fund your programmes we will be as flexible as possible so that you can make it happen.